The Debut Book from Bertony Faustin
Say
The
Whole
Name
The A.R.C. of Building a Life No Room Can Shrink
Releasing September 17, 2026.
Hardcover $24.99 · Paperback $18.99
Now Open
Tony."
Two words. A handshake at a wine industry event. And the moment Bertony Faustin realized he had been giving away the most valuable thing he owned — for free.
His name is not Tony. It is Bertony Faustin — the same name his late father carried from Haiti to New York with a clarity of purpose that took up more space than any suitcase. For years, Bertony let rooms shorten it. Smooth it. Make it easier. Because the rooms he was walking into — boardrooms, wine country, an industry with no one who looked like him — already had a version of him they were comfortable with.
Then he stopped.
What happened next became one of the most improbable stories in American wine: a Brooklyn-born, Queens-raised son of Haitian immigrants — no credentials, no connections, no interest in waiting for permission — became Oregon's first recorded Black winemaker. He turned every single thing the industry called a liability into the brand itself. The heritage he was once ashamed of went on the label. The hip-hop went into the tasting room. The overalls went to the black-tie events. And a community thousands strong showed up — not because they were marketed to, but because they were moved.
This is not a book about overcoming adversity. It is a book about amplifying everything you were told to hide.
Inside the Book
The Framework That Carried Him There
Authentic
Stop editing yourself for rooms that were never built for you. Your full name is the front door — walk in with all of it.
Resilient
Resilience isn't enduring quietly. It's converting every "liability" — the accent, the story, the struggle — into the asset no one else can copy.
Connected
Community doesn't show up because it was marketed to. It shows up because it was moved. Build the thing people belong to.
The A.R.C. Framework™ — for anyone who has ever softened their name, flattened their accent, or shrunk themselves to fit.
"Your full name is your full story. And your full story is your full power."— Bertony Faustin
The Author
Bertony Faustin
Bertony Faustin is Oregon's first recorded Black winemaker and the founder of Abbey Creek Vineyard & Winery. He is the creator of the A.R.C. Framework™, the producer of the documentary Red, White & Black, and a keynote speaker who brings the full name and the full story to stages across the country.
He was born in New York, built in Oregon, and rooted in Haiti. This is his first book.
Oregon's first recorded Black winemaker — no credentials, no connections, no permission requested.
Producer of Red, White & Black, the documentary amplifying minority winemakers in Oregon.
Creator of the A.R.C. Framework™ — Authentic, Resilient, Connected — now taught from keynote stages nationwide.
Built "The Crick" — a community thousands strong that showed up because it was moved, not marketed to.
Choose Your Format
Every Way to Say It
Hardcover
The collector's edition. Built to be gifted, signed, and kept on the shelf that matters.
Pre-Order →Pre-Orders Are Open
The Rooms Will Recalibrate. Let Them.
Be among the first to hold Say The Whole Name when it releases September 17, 2026. Pre-order today and claim your place in the story before the first printing is gone.
Bertony Faustin